Sector — real estate

Listings, viewings, and the website that brings them in — running on one operational backbone.

For Dutch real-estate operators with portfolio operations: listing-to-viewing-to-conversion content, multi-property facility structures, governed AI for property descriptions, public booking flows for viewings — all on one workspace, in EN/NL/AR.

The operating view

One operating view from first signal to next decision.Presence, delivery, evidence, and decisions stay connected.
  1. PresenceBuyer signal
  2. EvidenceReviewed
  3. DecisionOwned next step
  4. DeliveryVisible progress
  5. ControlCommercial record
Operating layer liveOwner · evidence · next decision
One operating view from first signal to next decision. Presence, delivery, evidence, and decisions stay connected.

Five connected systems

The workspace your firm would run

Capabilities are grouped by the outcome they support, not by the provider behind them.

01

Booking Engine — real-estate viewing template

Public viewing-request flow shaped for property tours: property selection (multi-portfolio), preferred time window, intent (buy/rent/explore), party size, contact details, spam protection. Reservation lifecycle, status history, agent notification routing.

02

Multi-property facility structures

Each property carries its own facility record, status (available / under-offer / sold / withdrawn), recurring tasks (open-house preparation, photography refresh cycles, key-handover logs). Portfolio-level dashboards roll up; agents see only their assigned properties via permission-based access.

03

Content Studio — property descriptions + neighborhood guides

Drafts in five narrative styles for property descriptions, neighborhood guides, market commentary, and agent profiles. source-reviewed facts before generation (no fabricated square-meter claims, no invented school catchments). Agent profiles surfaced on the public listings with bylines and bio cards.

04

SEO Control Center — locale-aware listing surfaces

Locale-aware inventory (per-locale link graph) for portfolios serving Dutch + international buyers. Topic clusters around neighborhood + property-type combinations. Internal-link recommendations bridge new listings to evergreen neighborhood guides — applied with review and rollback so the marketing lead signs off.

05

Newsletter — portfolio-segmented dispatch

Audiences segmented by buyer interest (price band, property type, neighborhood). Welcome / nurture / re-engagement templates. New-listing-published triggers a targeted broadcast to interested audiences automatically. managed delivery, GDPR-aware, verified event tracking.

06

GDPR + governed AI for buyer data

Workspace-scoped GDPR settings, retention windows configurable per data class. spam protection on every viewing-request form. AI credit metering means property-description drafts and market-commentary drafts are auditable; an agent can roll back any AI-suggested edit before it goes live on a listing.

Public system

Proof — honest about what we have and don't have

There is no published anonymized iSystem real-estate case study yet. We don't fabricate proof points. What does exist: the booking engine ships with a real-estate-specific adapter template (viewings have different intake fields than table reservations or consultations), multi-property facility structures and SLA tracking are shipped capabilities, the page builder supports listing-style hero blocks. Hossam can demonstrate the full real-estate workflow live in a free 30-minute Systems Fit Call. When a real-estate operator deploys and consents, an anonymized case study lands here.

See the legal case study →

Scope and boundaries

Scope and boundaries

Replaces: Funda-listing-only workflows · Mailchimp · WordPress + a freelance content writer · Calendly for viewing requests · ad-hoc spreadsheets for property records · agency retainer for content production. Note: this is not a Funda or MLS replacement — it sits alongside the listing portals as the operator's content + booking + content-marketing layer.

The offer

Pricing

Foundation System: €3,900 setup + €249/month — for single-portfolio operators wanting structured listings and viewing intake. Growth Operating System: €7,500 setup + €699/month (metered AI) — for multi-property operators running ongoing content marketing, SEO, viewing pipelines, and SLA-tracked operations.

Start with the free Fit Call

Foundation

Foundation System

Standard €7,800 setup + €498/month

€3,900 setup

€249/month21 business days
A managed public presence, structured content, lead capture, analytics, and GDPR foundations.
  • Managed website and conversion paths
  • Structured content and EN/NL/AR localization
  • Lead capture, analytics, and GDPR foundations
  • Ongoing care, review, and accountable ownership

Growth

Growth Operating System

For a broader operating loop

Standard €15,000 setup + €1,398/month

€7,500 setup

€699/month30 business days
Foundation plus the publishing, search, audience, booking, Business Spine, workflow, and commercial-control loops that need to keep moving.
  • Content Studio and governed AI review
  • SEO Control Center and editorial improvement
  • Newsletter, booking, checkout, and conversion popups
  • Business Spine, workflows, Legibility Hub, and integration-health evidence

Systems Blueprint. €490 · 90 minutes · credited to implementation within 30 days.

Embedded Systems Engagement. Proposal-only when the operating scope requires it.

Prices exclude 21% VAT, third-party services, and metered AI usage.

Foundation and Growth →

A sensible fit

Owner-led firms with a real operating outcome.

The system is most useful when someone owns the next decision and is willing to review the evidence.

Keep specialist tools specialist

iSystem is not for every real-estate operator

Keep specialist systems where they are needed; iSystem connects the layer around them.

  • Solo agents with no portfolio depth — a Funda profile is sufficient
  • Operators needing native MLS / Funda integration as the primary system — different category
  • High-volume rental marketplaces (Pararius / Kamernet category) — not a marketplace platform
  • Operators with no public content marketing intent — the SEO + content moat doesn't apply